Customers matter

DONALD Pollock runs Customers Matter, a marketing company based in King's Cliffe. I used to work with Donald at Bike and Practical Photography magazines.

We're still good friends and we met for a drink last night.

I told Donald about the idea for Peterborough Business and he was quite enthusiastic and positive. We talked about the scalability of the idea and the possibility of rolling it out in other towns.

Choosing the word "Peterborough" in the name of the brand obviously has its limitations, so we talked about establishing a parent brand with a broader remit and generic name.

Tonight I came up with LocalBusinessMedia and registered the domain name. Weebly is so easy, I had this site up in about an hour while watching the football.