Peterborough Business Project Blog

This personal journal by the editor describes the creation and growth of an online news and information service for a city's business community

Tuesday 27 May 2008

Customers matter

DONALD Pollock runs Customers Matter, a marketing company based in King's Cliffe. I used to work with Donald at Bike and Practical Photography magazines.

We're still good friends and we met for a drink last night.

I told Donald about the idea for Peterborough Business and he was quite enthusiastic and positive. We talked about the scalability of the idea and the possibility of rolling it out in other towns.

Choosing the word "Peterborough" in the name of the brand obviously has its limitations, so we talked about establishing a parent brand with a broader remit and generic name.

Tonight I came up with LocalBusinessMedia and registered the domain name. Weebly is so easy, I had this site up in about an hour while watching the football.

Monday 26 May 2008

Second news session

LOTS of news in the PB inbox.

Took most of Bank Holiday Monday to sort it out and post the second batch of stories.

Disappointed by the lack of news coming in from PR companies. I know I'm only speaking to a tiny audience, but these companies take money off clients for their services.

As you'd expect, Opportunity Peterborough is prolific and agencies linked with the council are very good too, especially the Peterborough Regional Economic Partnership.

Interesting that the public bodies are performing better that the private sector!